History of Nicotine Pouches

Nicotine use has evolved significantly throughout history, from traditional methods to modern alternatives. As consumer preferences shifted, nicotine pouches emerged as a popular solution for those seeking a modern take on nicotine. These tobacco-free* pouches offer convenience, and brands like VELO have quickly become leaders in this space globally and are now entering the UAE market. 

The Early Days: Nicotine Replacement Therapies 

In the 1980s nicotine replacement therapies (NRT) were introduced with nicotine gum and patches being the first solutions introduced. While these early NRTs served an important purpose, they had limitations.  

Nicotine gum and patches didn't appeal to all smokers, as they lacked the sensory experience many preferred. Some found the gum's taste unpleasant, while patches could cause skin irritation. Moreover, both methods weren't particularly subtle; chewing gum or wearing a visible patch could draw attention. 

The Evolution: From NRT to Nicotine Pouches 

As technology advanced, so did the possibilities for creating more user-friendly nicotine products. The limitations of traditional NRTs led innovators to explore alternatives that would be both effective and convenient. Enter the nicotine pouch: a small, tobacco-free* product that delivers nicotine in a clean way. 

Introduced in the early 2000s, nicotine pouches quickly gained attention for their simplicity and ease of use. They were small enough to fit under the lip, allowing users to experience a controlled release of nicotine without the need to step outside. This portability made nicotine pouches compatible with modern lifestyles. 

Nicotine Pouches Around the World 

Growing Popularity Across Europe and the US 

In recent years, nicotine pouches have surged in popularity, especially in Europe and the United States. Europe has seen widespread adoption, particularly in countries like Sweden and Norway, where smokeless products have long been popular. 

In the US, nicotine pouches have gained traction due to increasing numbers of people seeking alternatives that don't involve smoke. 

Shifting Consumer Preferences 

This shift has been a major driver in the move away from traditional tobacco products. Consumers are now looking for products that offer a balance of flavor satisfaction and convenience. Nicotine pouches cater to this demand by providing an option that fits on-the-go lifestyles. 

What Sets VELO Apart 

VELO's success is rooted in several key factors that make it stand out in the market: 

Convenience: The compact can design of VELO pouches allows users to carry them easily wherever they go, making it suitable for various situations. 

Clean Format:  No smoke**, No vapour enjoy anytime anywhere 

VELO's Launch in the UAE 

VELO has quickly gained a foothold in Europe, thanks to its ability to meet evolving consumer needs.  

Appeal in the UAE: The UAE market, with its focus on innovation, has welcomed VELO for its modern take on nicotine. 

Global Reach: Beyond the UAE, VELO's global presence continues to expand, with increasing demand for tobacco-free* nicotine products. 

VELO's Role in Shaping the Future of Nicotine Consumption 

Sustainability Practices 

Beyond its focus on providing nicotine alternatives, VELO also emphasizes sustainability in its approach: 

Eco-Friendly Packaging: VELO works to minimize environmental impact through its packaging choices. 

Responsible Practices: The brand focuses on ethical sourcing of materials, ensuring that production processes meet quality standards. 

Innovation and Quality 

VELO distinguishes itself with a focus on innovation, maintaining high product standards, and serving a growing consumer base: 

Product Design: VELO refines its product design to ensure ease of use. Instant enjoyment. Everytime. 

Quality Standards: VELO nicotine pouches, quality you can trust is reflected in the consistent standards maintained across products. 

Consumer Appeal: VELO's success can be seen in its growing popularity, especially among individuals seeking a better alternative to smoking*** 

Conclusion 

In summary, nicotine pouches have come a long way from the early days of nicotine replacement therapies. With a commitment to innovation and providing a variety of options, VELO is contributing to the evolution of the category by offering a better alternative to smoking*** for users.  

DISCLAIMERS: 

*&** This product is not risk‐free and contains nicotine, an addictive substance. 

***VELO nicotine pouches contain no tobacco and do not produce smoke or vapour when used. They generate less odour, no smoke and no ash. This product is not risk-free and contains nicotine, an addictive substance.